Türkçe
English
GENETEC Retail Sense
Examine your customers' behaviors, interests and consumption habits by using advanced retail and shopping analytics, and get to know them better.
With the spread of e-commerce, retail shopping habits are also changing day by day. In the face of increasing consumer expectations, business dynamics in stores are also changing. In order to provide better service to their customers, companies can increase their sales rates by reducing unnecessary information pollution and acting with clearer data, gaining the trust and loyalty of customers.
GENETEC Retail Sense Video analytics reports turn the information you already collect into valuable, meaningful consumer information, enabling you to unravel customer behavior and increase your shopping rates.
How can I increase in-store profitability?
Visitor – Customer Traffic: You will need more than stand-alone systems that count customers entering and leaving stores. Instead of collecting data separately from the counting systems in each store, you can determine what you need for better marketing by combining the aggregated foot traffic information you have acquired with marketing software, thanks to the information and analysis capabilities that a centralized system will add to you. Genetec Retail Sens provides you with the statistics of developing customer shopping and traffic during your marketing campaigns on a single screen. Thus, you can examine how effective the marketing activities and promotions you have done are on the customer, repeat these activities according to the results, or remove them by seeing that they are useless.
GENETEC Retail Sense: During your marketing campaigns, it provides you with the statistics of developing customer shopping and traffic on a single screen. Thus, you can examine how effective the marketing activities and promotions you have done are on the customer, repeat these activities according to the results, or remove them by seeing that they are useless.
Accelerating Reach and Turns: Did you know that 90% of consumers are more likely to shop when assisted by a knowledgeable store staff? *. In-store shoppers choose face-to-face stores because they're looking for more than just merchandise – they're looking for "a contact." While in-store expertise drives purchase volume, connecting shoppers to your staff or keeping them on track can be difficult.
Make decisions with clear and real data: To be successful, you need to be able to see and understand business, supply chain and customer data. It can be difficult to piece together pieces from so many different sources of information.
With Retail Sense, you can get the best results by taking advantage of the data that matters. This gives you an overview of your operations and gives you insight into making more informed product placement and store layout decisions on a single platform.
Speed up your POS record searches with “Security Center” Cash Register Transaction Finder
Who Benefits?
Retail Stores
Increase campaign and promotion effectiveness by analyzing traffic and linking conversion rates directly to your store promotion calendar. Identify which marketing activities and Showcases attract consumers to the store. Reconstruct your showcase presentation and advertising signage based on this data.
Retail Operations Managers
See real-time in-store performance from multiple locations at a glance to understand what drives customer behavior. Turn instant and unwanted situations into desired results by optimizing them to meet customer densities by directing personnel with instant notifications.
Counter and Product Shelves
Uncover customers' behavioral trends for perfect product placement and in-store layout. Make informed decisions to adapt your stock status to trends in various stores for a calculated product placement and distribution.
FOLLOW US
